Offline marketing is still very effective even as the world moves deeper into the digital age. We online marketers have seen amazing profits borne out of small investments. Unfortunately due to the low threshold caused by low overhead costs of starting an online business competition is fierce.
Taking ones business to the next level will require offline marketing efforts. This level I am talking about is the stratosphere of 6 to 7 figure profits. Television and radio still have the power to bestaw expert level on individuals that have no true claim on such titles let alone your time.
But most people have told me how hard it is to buy into offline advertising because there is no instant feedback seen with using media like Pay Per Click. The website domain names are hard for people to remember.
Lets write down what you need to do to intergrate successfully.
1) A simple domain name with some authority.
www.xyz123.info is commands less authority than www.thesensiblechoice.com.
2) Selecting the best medium based on good demographic research. Don’t you dare take out a newspaper ad about your website targeting teenagers. Learn and ask the people close to you where do they get their daily information.
3) Send them to squeeze page with a prominent and highly visible opt in form. Do not send your offline visitors to a busy website like Yahoo.com expecting them to find that sign up form buried in piles of graphics. I wouldn’t send them to my blog either. Its too busy. You can’t send traffic from Google’s pay per click to a squeeze page but you can offline visitors.
Depending on your advert and your niche you can thank them for subscribing by giving them a one time offer. This offer must be enticing and not too expensive, (about $3 - $47 depending on your niche). Don’t be too agressive as it might scare your expensive subscribers away. Some marketers use this one-time offer to recover advertising costs almost immediately.
4) You need to build an email campaign that has loads of trust building between you and your subscribers (even though the offline advert gave you some) and you need to make offers.
So I hope I made intergrating offline and online marketing less unerving for you.
As always please leave me a comment if this post gives you inspiration. I always look forward to reading and replying to your comments and questions.
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